Magenta Advertising Platform provides multiple integration points for partners and developers. What follows is a roadmap to our integration points organized by who might find that integration useful.

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Need help with your integration? Drop us a note at mmp-support@t-mobile.com and we’ll do our best to help.

App Publisher / Developer

The SDK program has stopped effective 11/01/2019.

Data Owner

Are you a data owner looking to:

Monetize your mobile originated data with interested audience buyers
Low data provider clutter - only select partners are listed in front of our audience of agencies and direct clients

If so, you should look at our Data Marketplace APIs. These APIs allow you to define attributes that are made available to users in our console and associate lists of mobile advertising identifiers.

Demand Side Platform / Data Management Platform

Do you have customers that would like to use Audience Marketplace to run campaigns on your platform?

If so, you should look at our Data Transfer and Integration documentation. We can provide syndicated segments that include our popular personas as well as custom segments created in our console. Drop us a note at tms-sales@t-mobile.com to get access to this documentation.

Attribution Provider

Are you an attribution provider looking to:

Give your clients access to audience reports on the campaigns they run
Easy reactivation paths for your clients to action on insights to drive more install campaigns
Allow your clients to build look-alike models for niche audiences to run at scale

If so, you should look at our OAuth implementation to connect an Audience Marketplace user account to an account on your platform and our First Party Data API to send audience data into the Audience Marketplace. Drop us a note at tms-sales@t-mobile.com to get access to this documentation.